Search Engine Optimization
Search Engine Optimization or SEO as it is commonly known, is the process that helps to take your website to the top of search engines such as Google. Ranking at the top of Google’s search results page for a business can make a substantial difference to a business in terms of lead generation and actual, trackable ROI.
Search engine optimization is a process where web sites are optimized to increase their compatibility with the search engines. With better and effective SEO services, web sites can be fine-tuned so that they can appear in top results of the search engines. This way they get reachable to more number of online internet surfers and therefore can help bring better profits with rise in number of prospects to the business.
Engaging content is vital and our experts can spread your unique online voice across your blog, website pages, social media platforms and so much more. Improving natural results on search engines is done through a process that encompasses both on and off site strategies as well as social engagement. While SEO is an ever evolving professional practice, there are many foundational or traditional elements at its core.
We understand that every business is different that’s why we use diverse approaches for each client. We have a widespread experience in serving a wide range of industries using customized search engine optimization solutions designed specifically to serve your needs. We believe in collaborating with the client to understand their individual needs and provide expert guidance. The top 3 positions on a Google search engine results page will produce 70% of the traffic for that search and our job is to work and strategies with you and your website to ensure that you are where you need to be when new customers are looking for your type of business.
Google AdWords - For immediate results
Google AdWords involves text ads which appear as part of Google’s search results and Google’s Partner Sites. The great thing about Google’s AdWords program is that it works on a Pay-Per-Click (PPC) basis, so you only pay when someone clicks on your ad and visits your website. It‘s one of the easiest methods to generate traffic to your website. By running its campaign through such reputed browser friendly sites you can advertise your commercial purpose through impressive customized ads which are highlighted either on top or right side of the organic results.
Google AdWords has many advantages for advertisers and offers a far greater return on investment than other traditional forms of advertising such as direct mail, TV, newspapers and phone books. With Google’s AdWords program, you have the ability to control your advertising like never before by targeting people already searching for your business! Additionally, you can track sales and leads back to the very ad and even the keyword that attracted the customer to your site, to better focus your campaign.
Google Re-Marketing - Follow your visitors
Remarketing is one of the most powerful complements to targeted paid search campaigns in existence. It allows campaigns to become more effective and boost collective ROI by bringing users, who otherwise would have been lost, back to your website to buy a product, fill out a form, or become a lead.
Google remarketing services help you retarget potential customers as they browse the internet. Remarketing campaigns allow you to reach lost visitors or people who have previously visited your website. It also helps you to keep your target audience involved. Remarketing induces that bent of familiarity. As the content and/or products shown in Remarketing are very closely related to the customer’s choices, they have higher odds of getting clicked and/or purchased.
When a visitor arrives at your website from a PPC ad (or any other source), a cookie is dropped on the user's browser which classifies them as a visitor to your site. These users are highly valued as they arrived at your site after searching for a product or service you provide and clicking specifically on your link. Where PPC ends remarketing begins. As that desired lost user continues their normal search online, targeted banner and text ads are shown to them, driving them back to your site to become your next customer or lead. We can customize the timeline the user is targeted, the number of times we want to reach them, and even the messaging of the ads they see to match their activity on your site.
Google Interest Marketing - Reach out to the right prospects
Display Advertising, also called interest marketing is a very effective way to place you in the middle of your target audience. These ads may contain everything from logos and text to moving images and interactive media. Actually, this is only limited by your own imagination. It’s a targeting tool that connects you with people whose interest relates to your product or services.
Social Media Optimization
Social media optimization (SMO) is the process of increasing the awareness of a product, brand or event by using a number of social media outlets and communities to generate viral publicity. The phenomenal success of the social media channels has been the chief reason for the popularity of this service. These social media channels include names like Facebook, Twitter, LinkedIn, Pinterest, and many more. The main reason of Social Media Optimization (SMO) is to optimize the websites along with its services and products on these leading social media communities and outlets. Right from creating company profile and launching their fan pages on these channels, the SMO experts do everything needed to popularize the websites on these social media websites.
At the current outlook it has swayed in corporate and business fields. Social Media Optimization is the new miraculous trend comes in the means of marketing your business and websites. Social networking sites are very popular and usable among masses. And this is the right track to aim your customers related to your business theme.
Team OforoTech excels in Social Media Optimization and marketing and draws out campaigns which benefits both businesses and individuals. We have carved a forte for ourselves as a Social Media Marketing agency as we specialize in creating social media marketing plans to increase traffic and enhance website ranking for various businesses and brands.