9 Tips for Facebook Advertising

Social Media has brought about a change in the way businesses market themselves. Be it Facebook , Twitter , LinkedIn , Instagram , Snap chat or YouTube Wherever you turn, there are social media marketing best practice guides telling you what to do, when to do it, and where to do it.

For now we shall look into some quick & easy Facebook tips & Tricks for increased ROI.

Facebook advertising is a Powerful means for Businesses, Small or Big. The sheer volume of users alone (1.71 billion as of July 2016) makes it a digital marketer’s playground.

Tip – 1 Posts via Twitter and/or Instagram

It has been derived that posts which are linked via Instagram and Twitter gets more engagement. The posts which are directly poste on Facebook are not able to create as much engagement.

Why?

study from Buzzsumo found that “images posted via Instagram get 23% more engagement.”

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Which makes sense, considering the insane level of engagement Instagram receives?

According to Brand Watch, “Engagement with brands on Instagram is 10 times higher than

Facebook, 54 times higher than Pinterest and 84 times higher than Twitter.” Try this simple trick and check the result for yourself.

Again the ratios depend more upon the Kind of Post, Creativity and the Target Audience.

Tip – 2 Hash tags don’t always work

Hash tags aren’t as effective on Facebook as they are on Twitter & Instagram. The same study from Buzzsumo found that posts with hash tags received less engagement than posts without. No wonder your time & mindspace are spared if Hash tags are to be minimized / ignored on Facebook.

This Trick would give better results and more value for money.

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 Tip – 3 Timing of the Post

With the volume of Posts being posted on Facebook each second your post is sure to be lost. Any given post could hold some 4-5 seconds on a page .It is suggested to post during off hours / night hours for giving the post better chance and time to be on any given page.

As per the data from Buzzsumo, the ideal time to post is between 10 p.m. and midnight local time.

There are two main reasons why.

First, there are fewer people posting content, which means less competition and more visibility.

Second, there are enough people still awake and active on Facebook to make it worth your time.

Have a look at this graph for better clarity:

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No harm in trying this simple trick for more visibility.

Tip – 4 Use Pages to watch tool

Facebook is equipped with varied tools to analyze your page’s performance. One such tool is the pages to watch in Insights. You can choose to ad pages from face book who,

  1. Share the same audience as you
  2. Are in the same line of business
  3. You desire to be like them
  4. Bench mark in the industry

This tool will help you study the number of posts created by the pages, engagements with their post, top most engaging posts, etc. . . . It’s like live learning with other players in your space.

This kind of analysis helps the marketer to understand the preferences and accordingly frame its own posts.

Tip – 5 Audience centric approaches

The success for any business would depend upon the acceptance by its audience / target market. Facebook has one such tool called people in its insights, wherein the demographics of your audience, their lifestyle, kind of engagement, etc.

Try studying people’s behavior and get focused approach towards marketing. Relevancy being an important ingredient for an engaging post.

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Tip – 6 Videos as Posts

You cannot agree more one in every three posts is videos. A well set video can put the message through quicker and clearer than a text post.

Posting plenty of high-quality video content allows you to grab the low-hanging fruit many of your competitors appear to be missing out on.

This worked out at least for us.

Tip – 7 Direct Video Embedding

Unlike the Text posts which get more attention via instagram and twitter, Video posts get higher response when its directly embedded .Considering YouTube is so huge, your first instinct may be to embed YouTube videos into your posts.

But that’s the wrong move.

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Tip – 8 Involve your Audience

Create posts that involve your audience and create more interaction. More the merrier .Here is some examples:

  • Ask your audience to choose your brand’s new logo
  • Ask which new background to use for your Facebook profile

The perception goes that “You Care for them “, creating a personal touch. One way of doing it is to have polls…

Tip -9 lesser the better

Would you want to read a quick 2-3 liner message or a story, same goes for the audience? Short and to the point posts supported with creativity are great to go.

You must follow the Twitter way; limit your posts to 150 characters only. Keep it short and sweet.

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Conclusion

Do not overlook the power of Facebook. Though there are many social mediums available, Facebook isn’t going anywhere anytime soon.

And by following the right formula, you can cash in on a large percentage of those leads and convert them into customers.

Did I miss on anything more important, Please share with us!!

Wish you Successful Face booking 🙂 ..

By Team OforoTech – www.OforoTech.com

 


There Is 1 Comment

  • Essie

    23 Jul, 2017

    Arceilts like this make life so much simpler.

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